01Small groups · At the home yard
Private stable tours
Behind the scenes of an Olympic campaign. Meet the horses in their boxes, see how a top-level string is actually run, and hear the parts that never make the feed.
Eventing & Dressage
Grace Kay
FromAUS 🇦🇺
GoalLA 2028
Days···
BaseNED 🇳🇱
Olympic dreams — aesthetic scenes.
Riding for everything. Backed by owners who believed in me early, I left Australia with a few boxes and one goal — the Los Angeles 2028 Olympic Games. My partners ride the whole story with me.
The Mission
Where you start
doesn't decide
where you finish.
I watched my parents rebuild everything — all whilst providing love and support. I rode every horse I could sit on and worked my way up. And owners trusted me with theirs long before I had much to show for it. They are a huge part of why I'm here.
That's what I stand for. And it's the story my partners get to tell with me.
— GraceAthlete Profile
- Name
- Grace Kay
- Discipline
- Eventing & Dressage
- Nationality
- Australian 🇦🇺
- Base
- The Netherlands 🇳🇱
- Squads
- NSW State Squad (youngest member) · National Dressage Squad · Emerging Talent Squad, Eventing
- Education
- B. International Business
- Goal
- Australian selection — LA 2028 Olympic Games
The Journey
Country girl.
Olympic stage.
From a pony in rural Australia to the Los Angeles 2028 Olympic Games — two decades in one scroll. Get to know Grace and her story, and understand the journey and passion behind it.
Ch. 01 — Australia
Where it all started.
A small country town, ponies before anything else. Grace grew up with nothing but love and an example: hard work pays off.
Ch. 02 — The Grind
Not a natural. Unstoppable anyway.
Every afternoon after school in the saddle. Weekends riding clinic horses, working the stable for her trainer, riding any horse that came through — all to pay for her own training. Owners started sending her theirs: the first people to back her, long before anyone was watching.
Ch. 03 — The Business
An entrepreneur at sixteen.
Her first clients’ horses and her own business at 16. Twelve horses in training while completing a Bachelor of International Business. Youngest member of the NSW State Squad, national dressage squad, emerging talent squad eventing.
Ch. 04 — The Leap
A life packed into a few boxes.
She had dreamed of the Olympics since she was a little girl — and felt there was more to learn than Australia could teach her. With the backing of a few loyal owners, she left everything behind and moved to the middle of Europe.
Ch. 05 — All In
Everything on one horse.
Based in the Netherlands, Grace invested her entire savings into one top-level eventing horse — now being syndicated so others can share the ride. No safety net. Full commitment to the sport she loves.
The goal
Olympic Games, Los Angeles.
“It isn’t a dream. It’s a calling.”
···Days
··Hours
··Minutes
··Seconds
Behind the Scenes
The person
behind the athlete.
Between the arenas: early mornings, muddy boots, long drives and the horses who made her. Honest, aesthetic and up close — that's what her audience follows every day.
Dedication
Six horses a day, seven days a week. The work is the shortcut.
Gratitude
For the owners, the family and every horse that carried her here.
Beauty
This sport is art. She films it the way it deserves to be seen.
Partner with Grace
Your brand,
in the story.
Mercedes at CHIO Aachen. Rolex and Lindt. Longines at Luhmühlen. Elite equestrian sport is where luxury brands already meet their audience — and an athlete on the road to the Olympics is the most authentic way in.
01
Saddle cloth patch
The most photographed placement in equestrian sport, at every event Grace starts.
02
Breeches & thigh branding
Prime rider placement, visible in every riding shot and reel.
03
Jacket & XC shirt arm
Cross-country shirt and competition jacket arm — front and center in the action content.
04
Bonnet logo
Your logo on the ear bonnet — in every photo and broadcast frame of the horse.
Organic Content
Integrated storytelling
Your brand written into a chapter of the journey, in the voice the audience already follows.
Natural product placement
Products worn and used in real training, competition and everyday stable life — not staged.
Behind-the-scenes content
Photo and video from the horses’ everyday life, where this audience actually spends its attention.
Brand Campaigns
Brand collaborations
Full partnership campaigns, from first concept call to the published post.
Sponsored posts & ads
Dedicated reels and story flights, usable as paid creative on your own channels.
Campaign & UGC production
High-end campaign content for luxury brands, agile UGC for up-and-coming ones.
Speaking engagements
Events, panels and company days — the story told in person, to your audience.
Harthill Samba · Aimed at LA 2028
The Syndicate
Own 5% of
Harthill Samba.
The horse Grace crossed the world for. She is offering 5% ownership shares — not sponsorship, a real stake in the road to LA 2028.
- Born
- 2017 · Gelding
- Breeding
- Samba Hit II × Contendro I
- Level
- CCI4* Eventing
- Target
- Los Angeles 2028 Olympic Games
Share price, terms and availability on request.
Case Study 02 · Production
Luxury looks better
in the saddle.
An editorial suite for equestrian apparel — concept, styling, shoot and publishing, produced end to end by Grace. This is what lands in a brand's hands from a single day at the yard.
Campaign film · as posted
01
Campaign film
A cinematic brand film shot in the tack room — published as an integrated reel on Grace’s channels.
02
Editorial photography
A full black & white editorial series connecting luxury aesthetics with elite equestrian sport.
03
Carousel & stories
A five-slide carousel post plus story flights with direct product links and swipe-ups.
04
Natural product placement
The collection worn in training and competition content for weeks after the launch.
- Concept, styling and shot list in-house
- Film, stills and social from one shoot day
- Published on channels that reach past a million organically
VIP Experiences & Hospitality
Bring people
close to it.
The sport is at its best in person — the size of the fences, the noise at the finish, the horses up close. These are the days your clients and your team will still be talking about next year.
01
02Event days · Across the season
Group XC course walks
Walk the cross-country course with Grace before she rides it. She talks through every line, every risk and every decision — an hour your clients will retell for years.
03Half or full day · Up to a full team
Company team days
Bring your people to the stables. Lunch together, watch a training session up close, then meet the horses afterwards. A team day nobody spends the afternoon checking their phone through.
Grace's campaign is privately backed by a syndicate of owners across Australia and Europe. Sponsorship places are limited by design — every partner gets a real share of the story.
Request the sponsorship deckRequest the deckSeason 2026
The road runs
through Europe.
Every start this season is a step toward Olympic qualification — follow the results as they happen, on course and on the feed.
DateEventClassResult
Jul 30WaregemWaregem, Belgium 🇧🇪CCN3*Done
Aug 10WEG AachenAachen, Germany 🇩🇪World Equestrian GamesOnly Content
Aug 20SaulieuSaulieu, France 🇫🇷CCI4*Done
Sep 2BurghleyBurghley, United Kingdom 🇬🇧CCI5*Only Content
Oct 1Military BoekeloBoekelo, Netherlands 🇳🇱CCI4*-L · Nations CupUpcoming
Oct 7StrzegomStrzegom, Poland 🇵🇱CCI4*-LUpcoming
Oct 22KronenbergKronenberg, Netherlands 🇳🇱CCI4*Upcoming
Season goal — Nations Cup team selection and Olympic qualification points at Boekelo.
Media Kit
Everything
your team needs.
Press-ready photography and key facts — free to use with credit. The full kit includes logos, bio, rate card and audience data.
NameGrace Kay
DisciplineEventing & Dressage
Instagram@gracekay__
Press contactoffice@kwsports.de
Contact
Let's write the
next chapter together
Grace's team responds within 48 hours.